Best Uses For Vinyl Flooring

Prior to the invention of luxury vinyl, durable, hard-surface flooring that was inexpensive and attractive wasn't really an option for homeowners. Today, luxury vinyl is the fastest growing flooring category.. It's strong but graceful, and appreciated in the home improvement world for its attractive yet durable designs. Vinyl is often called “linoleum flooring,” but it…

Protecting Your Floors This Winter

Winter is in full-swing, and in the Cincinnati area that means plenty of snow-covered boots and rock-salted shoes entering our homes. From streaky hardwood to dusty laminate, winter can do quite a bit of damage to your home's flooring. Fortunately, all of the damage the winter elements do to our floors is preventable. Regardless of…

Can You Trust Angie’s List?

By Jim Fitzgerald Cincinnati, Ohio – Long before we ever had a business, my wife and I belonged to Angie’s List as consumers. [Full Disclosure: Now that we have our own business, we have a business listing on Angie’s List, and we buy advertising from them. And, every year we’ve been in business, we’ve been…

How Do I Choose the Perfect Flooring for My Home?

By Jim Fitzgerald. In this post, we give you a framework for choosing the right floor for your home. And such a framework is sorely needed because today’s homeowner is confronted with a bewildering array of flooring choices. In the old days, it was easy. There were four choices. One was carpet. The second, the…

Why Are Stair Runners a Good Idea? by Jim Fitzgerald

People often have a stair runner for style: a way to elegantly cover their stairs while at the same time displaying beautiful hardwood stair treads (see figure). For others, the decision to cover the stairs stems from a fear of slipping on the smooth hardwood treads. A variety of stair runners (photo courtesy of ShawIndustries) A patterned stair runner can…

Labor: The Most Important Ingredient

As I'm writing this post on Labor Day (2015), I thought I would talk about the importance of the laborer (installer) to the success of a flooring project. The installer is key. The product - whether it be hardwood, bamboo, tile, vinyl, laminate, carpet, whatever - is manufactured. All the buyer has to do really…

How Can We Be Beat?

There are only three ways we can be outbid on a job. One - Inferior Materials Our franchise company has been in business for 24 years and has relationships with many of the largest and best manufacturers in the flooring industry. Because it has more than 100 franchisees across the United States and Canada, the…

Why Are Outstanding Flooring Installers so Hard to Find?

The installer is vitally important to the success of a flooring project. And yet, these skilled craftsmen are underpaid, overworked, and given little respect by contractors and clients. During housing's boom years in the early 2000s, it was not uncommon for a top installer in the Cincinnati metro area to make more than $100,000 per…

A Harvard-Educated Lawyer Turned Madeira High School Math Teacher Explains Why We Are in the Flooring Business

A former college roommate is running for President of the United States. Several other schoolmates earn well into seven figures. They can hire all the domestic help they could ever need. Meanwhile, this graduate of Harvard law finds himself teaching math at a public high school and earning peanuts. But he's ok with that. The…

Luxury Vinyl – The Wear Layer

All luxury vinyl is not created equal. So how can you tell the quality of a luxury vinyl product? While there are several important factors, one of the most important is the thickness of the wear layer. The wear layer is the top surface, where the rubber meets the road, so to speak. It's what…